SONY DSCThere is information and there is insight.
Today, people have too much information. And they can find information anywhere.
What they come to you for is insight.
Here are the definitions of insight:
Capacity to discern the true nature of a situation.

The act or outcome of grasping the inward of hidden nature of things or of perceiving in an intuitive manner.

Understanding – especially an understanding of motives and reason’s behind one’s actions.  (Observe, ask questions, listen)

Immediate and clear understanding that takes place without recourse to trial and error.

Power of acute observation and deduction, penetration, discernment, perception.

Clear or deep perception of the situation.

Clear understanding of a complex situation.

Grasping the inner nature of things intuitively.

Gathering information can be easy.  Offering what you know deeply to be true and why is insight.